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Dr Padmali Rodrigo

Senior Lecturer

Department: Newcastle Business School

I am a Senior Lecturer in marketing at Northumbria University.  I am also a Chartered Marketer and I hold a PhD in Marketing from Northumbria University U.K. I also hold a MSc degree in Business with Marketing Management with a Distinction and a BA (Hons) degree, with a First Class Honours in International Business Management. I am a member (MCIM) of the Chartered Institute of Marketing (CIM) and hold a professional diploma in marketing from the CIM. Prior to joining Northumbria, I was a research fellow in marketing and sales at University of Portsmouth.

I teach on modules such as digital business, building business practice, marketing, contemporary issues in management across range of undergraduate and post-graduate programmes.

I am a member of the editorial advisory board for International Journal of Culture Tourism and Hospitality Research My research has appeared in journals such as Journal of Sustainable Tourism; Journal of Retailing & Consumer Services and Higher Education Skills & Work-Based Learning and Strategic Outsourcing; An International Journal. 

I welcome PhD/DBA students in the areas of the country of origin effects, sustainable consumption and tourism, religious tourism and tourist values and decision making.


Padmali Rodrigo


  • Marketing PhD July 24 2014
  • Marketing MSc March 04 2010
  • Business andManagement Studies BA (Hons) March 05 2009
  • Chartered Marketer Cmktr 2020

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Book review: Emotional Intelligence in Tourism and Hospitality, Viglia, G., Rodrigo, P. 1 Apr 2020, In: Tourism Management
  • An investigation of the effect of product and individual based motivations on consumers’ willingness to adopt a vegan diet and vegan lifestyle, Ghaffari, M., Rodrigo, P., Ekinci, Y., Pino, G. 4 Jul 2019
  • An investigation of the role of religiosity and religious values on hotel guests’ pro-environmental behaviour, Rodrigo, P., Turnbull, S., Dey, B. 11 Jul 2019
  • Exploring doctoral students' expectations of work-based skills training, Candy, J., Rodrigo, P., Turnbull, S. 12 Aug 2019, In: Higher Education, Skills and Work-based Learning
  • Halal holidays, Rodrigo, P., Turnbull, S. 1 Sep 2019, In: International Journal of Tourism Research
  • In search of Nirvana:, Rodrigo, P., Turnbull, S., Ghaffari, M. 2 Jul 2019
  • The determinants of foreign product preference amongst elite consumers in an emerging market, Rodrigo, P., Khan, H., Ekinci, Y. 1 Jan 2019, In: Journal of Retailing and Consumer Services
  • Exploring motivations for adopting plant-based diet: the mean-end chain approach, Ghaffari, M., Rodrigo, P., Ekinci, Y. 2 Jul 2018
  • Loss or gain? The role of message framing in hotel guests' recycling behaviour, Grazzini, L., Rodrigo, P., Aiello, G., Viglia, G. Nov 2018, In: Journal of Sustainable Tourism

Research Themes and Scholarly Interests

My main research interests are on country of origin effects, religious consumption, sustainable behaviour and effect of consumer values on consumer purchase decisions. I am competent in both qualitative and quantative research and utilse techniques such as structural equation modelling, mean-end-chain based laddering interviews in my research.


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