Skip navigation

Dr Alyaa Darwish

Lecturer

Department: Newcastle Business School

Alyaa Darwish

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Managing tourism destination reputation in the era of online marketing: a case study of Egypt, Darwish, A. 17 Mar 2021
  • Tourist destination reputation: an empirical definition, Darwish, A., Burns, P. 3 Apr 2019, In: Tourism Recreation Research
  • Tourist Destination Reputation: Seeking a Definition, Darwish, A., Burns, P. Dec 2018, Back to the Future, Society of Marketing Advances
  • The Influence of Online Marketing Tactics in Tourist Destination Reputation: Egypt as a Case Study, Darwish, A. 24 Jan 2017, International Federation for IT and Travel & Tourism

Qualifications

Tourism MA January 28 2013


a sign in front of a crowd
+

Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria
+

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.

a person sitting at a table
+

Order your prospectus

If you would like to know more about our courses, or life in general as a student at Northumbria, then we can help you.

Latest News and Features

Professor Mike Lim undertaking research in Canada’s Inuit Nunangat. Image credit Weronika Murray
Black-necked spitting cobra
Dr Mark Goddard.
Professor Matthew Johnson has been involved in research which has modelled the impact a Universal Basic Income could have on poverty and inequality.
Northumbria University has launched a new report that sets out its social impact and identifies where it is spreading opportunity to those who need it most.  The Social Mobility Impact Report has been developed in partnership with former Education Secretary Rt Hon Justine Greening.
MFA student Celia Burbush, MFA co-Programme Leader Gavin Butt and Deputy Head of Arts, Steve Gilroy, are pictured outside the new look Gallery North.
More news

Back to top