- Please visit the Pure Research Information Portal for further information
- Technology Anxiety in Virtual Reality Adoption: Examining the Impact of Age, Past Experience, and Cybersickness, Al Khalifah, E., Hammady, R., Abdelrahman, M., Al-Shamaileh, O., Marghany, M., El-Jarn, H., Darwish, A., Kurt, Y. 30 Apr 2025, In: IEEE Access
- Virtual Reality’s Impact on Tourist Attitudes in Islamic Religious Tourism: Exploring Emotional Attachment and VR Presence, Alkhalifah, E., Hammady, R., Abdelrahman, M., Darwish, A., Cranmer, E., Al-Shamaileh, O., Bourazeri, A., Jung, T. 10 Jun 2025, In: Human Behavior and Emerging Technologies
- Virtual vs human influencers: Can Instagram users detect the difference?, Barbe, D., Darwish, A., Aleksandra, M. 31 May 2024, Proceedings of the European Marketing Academy, European Marketing Academy
- Tourist destination reputation: an empirical definition, Darwish, A., Burns, P. 3 Apr 2019, In: Tourism Recreation Research
- Tourist Destination Reputation: Seeking a Definition, Darwish, A., Burns, P. Dec 2018, Back to the Future, Society of Marketing Advances
- Sehar Sohail Brand Experiences in the Metaverse: An Exploratory Study Start Date: 01/10/2023 End Date: 17/10/2025
- Sehar Sohail Brand Experiences in the Metaverse: An Exploratory Study Start Date: 01/10/2023
Marketing PhD March 01 2020
Latest News and Features
Northumbria University to co-host fifth Newcastle Climate Change Forum
Northumbria University, in collaboration with Newcastle University and Newcastle City Council…
Northumbria students gain policymaking experience through Civil Service challenge
Students from Northumbria University have gained valuable insight into government policymaking…
New funding to catalyse devolved cultural policy making
The AHRC Creative Communities programme based at Northumbria University has today announced…
Newcastle United kit given new life in unique sustainability collaboration
Fashion items made from recycled Newcastle United shirts have gone on display in Eldon Square…
Northumbria Social Work students gain global perspective on 4,000km South African placement
Five MA Social Work students from Northumbria University (Alice Henderson, Ava Lister, Avi…
Arts centre with a difference – Northumbria launches new series of public exhibitions
Northumbria University's School of Design, Arts and Creative Industries has announced the launch…
More events
Upcoming events
-
Viruses of Microbes-UK (VoM-UK) Conference 2026
Northumbria University
Holocaust Memorial Day 2026 - Bridging Generations: Generational Voices and Silences
The Great Hall
-
Commercialising SHAPE Innovations and Impact
Northumbria University
-
