Skip navigation

Dr Alyaa Darwish

Assistant Professor

Department: Newcastle Business School

Alyaa Darwish

  • Please visit the Pure Research Information Portal for further information
  • Tourist destination reputation: an empirical definition, Darwish, A., Burns, P. 3 Apr 2019, In: Tourism Recreation Research
  • Tourist Destination Reputation: Seeking a Definition, Darwish, A., Burns, P. Dec 2018, Back to the Future, Society of Marketing Advances
  • The Influence of Online Marketing Tactics in Tourist Destination Reputation: Egypt as a Case Study, Darwish, A. 24 Jan 2017, International Federation for IT and Travel & Tourism

Sehar Sohail Exploring the Empirical Implications of Metaverse Experiential Dimensions, Customer Level Factors, their Interaction Effects and Marketing Strategies on Marketing Outcomes and Affordances in the Metaverse. Start Date: 01/10/2023

Marketing PhD March 01 2020


a sign in front of a crowd
+

Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria
+

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.

NU World
+

Explore NU World

Find out what life here is all about. From studying to socialising, term time to downtime, we’ve got it covered.


Latest News and Features

Isha Hamid UNTAGGED X GFW Competition Final Look
gettyimages/Poike
Northumbria architect leads design for unique exhibition space at London’s National Archives.
A map crafted by the AHRC 'Brown to Green' project team utilising Google Maps as a reference.
Houses of Parliament and Big Ben in London. Shutterstock/Richie Chan
Afghanistan’s economy is in crisis, one of the reasons the Taliban may be looking to develop its relationship with Russia. Guido Schiefer /Alamy
More news

Back to top