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Dr Riad Shams


Department: Newcastle Business School

Dr. Riad Shams is a lecturer in Marketing at University of Northumbria. Prior to joining Northumbria University, he worked in academia and industry in Australia, Bangladesh and Russia. He has completed his doctoral research from Central Queensland University, Australia. His MBA and BBA (honours in marketing) were awarded by the University of Dhaka, Bangladesh. 

Dr. Shams has contributed articles to top-tier international journals, and guest edited for various reputed journals, namely Journal of International Management, International Marketing Review, Journal of Business Research and other international journals. 

He has obtained second place in Cambridge-Kent-Czinkota Competition for Excellence in International Business Case Writing - 2019 for his case “Ecological Sustainability Beyond Borders”, and has entered into the Kent Business School’s Book of Honour. Dr. Shams was awarded the Emerald Literati Award – Outstanding Paper in 2019, Emerald Literati Award – Outstanding Reviewer in 2018, and the EuroMed Research Contributor Award in 2014. 

Riad Shams


  • DBA
  • MBA
  • BA (Hons)

Research Themes and Scholarly Interests

His research attempts to analyse the “cause and consequence of stakeholder relationships and interactions as a stakeholder causal scope” to recognise stakeholders' value anticipation, in order to co-create value in a way that the stakeholders expect and accept. Following this central cross-disciplinary and cross-functional research focus, Dr. Shams pursues his work in the following areas: 

-          international marketing;

-          brand management;

-          relationship marketing;

-          sustainable development;

-          social business.

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Addressing the complexity of stakeholder management in international ecological setting: A CSR approach, Khojastehpour, M., Shams, R. 16 May 2019, In: Journal of Business Research
  • Big data management, Shams, R., Solima, L. 26 Mar 2019, In: Management Decision
  • Triggering technological innovation through cross-border mergers and acquisitions, Christofi, M., Vrontis, D., Thrassou, A., Shams, R. 1 Sep 2019, In: Technological Forecasting and Social Change
  • Comparative study on finance‐growth nexus in Malaysia and Indonesia, Sohag, K., Shams, R., Omar, N., Chandrarin, G. Sep 2019, In: Strategic Change
  • Internal vs. external R&D teams, Giacomarra, M., Shams, S., Crescimanno, M., Sakka, G., Gregori, G., Galati, A. 4 Jun 2019, In: Journal of Business Research
  • Branding destination image, Shams, R. 2 Apr 2016, In: Tourism Planning and Development
  • Capacity building for sustained competitive advantage, Shams, R. 1 Aug 2016, In: Marketing Intelligence & Planning
  • Entrepreneurial co-creation, Shams, R., Kaufmann, H. 11 Jul 2016, In: Management Decision
  • Theorization and industry-based research project development, Shams, R., Thrassou, A. 1 Apr 2019, In: Industry and Higher Education
  • The impact of social media on international student recruitment, Vrontis, D., El Nemar, S., Ouwaida, A., Shams, R. 8 May 2018, In: Journal of International Education in Business

Further Information

Guest editorial contribution 

-          International Marketing Review (ABS – 3, ABDC – A); 

-          Journal of International Management (ABS – 3, ABDC – A): 

-          Journal of Business Research (ABS – 3, ABDC – A); 

-          Management Decision (ABS – 2, ABDC – B); 

-          European Business Review (ABS – 2, ABDC – B); 

-          Journal of Hospitality & Tourism Research (ABS – 2, ABDC – A); 

-          Journal of Social Entrepreneurship (ABS – 2); 

-          Tourism Management Perspectives (ABS – 2, ABDC – B); 

-          Journal of General Management (ABS – 2, ABDC – B); 

-          Journal of Place Management and Development (ABS – 2); 

-          EuroMed Journal of Business(ABS – 1, ABDC – C); 

-          Journal of International Education in Business (ABS – 1, ABDC – C); 

-          Journal of the Knowledge Economy (ABDC – C).


Other editorial contribution

-Editor-in-chief: International Journal of Big Data Management (;

-Lead co-editor: Annals of Business Research (;

-Co-editor: Palgrave Studies of Cross Disciplinary Business Research (;

-Co-editor: Cross-disciplinary Management Perspectives.


Editorial contribution to international conference

- Track Chair in entrepreneurship: The 7th EuroMed Academy of Business Conference, University of Agder, Kristiansand, Norway, September 18 – 19’ 2014     

- Track Chair in entrepreneurship and international business: The 9th EuroMed Academy of Business Conference, University of Warsaw, Warsaw, Poland, September 14 – 16’ 2016 

- Track Chair in entrepreneurship and international business: The 10th EuroMed Academy of Business Conference, “Sapienza” University of Rome, September 13 – 15’ 2017 

- Track Chair in entrepreneurship and international business: The 11th EuroMed Academy of Business Conference, University of Malta, Valletta, Malta, September 12 – 14’ 2018 

- Track Chair in the advent of smart technologies: sustainable business models, IFKAD – 2019, Matera, Italy, June 05 – 07, 2019.


Ad-hoc reviewing service

-          European Journal of Marketing (ABS ranking ‘3’; ABDC ranking ‘A*’);

-          Small Business Economics (ABS ranking ‘3’, ABDC ranking ‘A’);

-          Technological Forecasting and Social Change (ABS ranking ‘3’, ABDC ranking ‘A’);

-          Tecnology Analysis & Strategic Management (ABS ranking ‘2’);

-          Management Decision (ABS ranking ‘2’; ABDC ranking ‘2’);

-          British Food Journal (ABS ranking ‘1’);

-          Marketing Intelligence & Planning (ABDC ranking ‘A’);

-          Journal of Small Business and Enterprise Development (ABS ranking ‘2’);

-          Journal of  Transnational Management (ABDC ranking ‘C’);

-          Journal of Management Development (ABDC ranking ‘C’);

-          International Journal of Risk Assessment and Management (ABDC ranking ‘C’);

-          Journal of Relationship Marketing (ABDC ranking ‘C’; ABS ranking ‘1’);

-          Journal of International Education in Business (ABDC ‘C’).



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